Premium Handmade Carpets and Rugs for Home Interiors in India– Rughz

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A carpet is never just a piece of décor, an accessory, or an object of beauty. It is the canvas on which your home’s story unfolds. 

Rugs and carpets quietly anchor your interiors, uplift every space they touch, and often become the very first element guests notice when they enter. They spark conversations, hold memories, and carry stories across decades, across generations.

In India, where tradition meets modern living, carpets carry both aesthetic value and cultural significance. From heirloom-filled homes to contemporary in bustling cities, and from cosy family homes in small towns to expansive urban residences, handmade carpets are redefining how Indian households bring warmth, character, and everyday luxury into their living spaces.

Proudly Made in India, Selling Worldwide, Rughz India was born in Jaipur, nestled as a label made with love by the parent company Carpet Overseas. With centuries-old weaving traditions at our heart, we create carpets that blend artistry with practicality - to give your floors more than just a cover…to give them a soul.

And for the homes of today, they are more than beautiful; they are individualistic, they have a story of their own.

Rooted in Craft, Heart-Made for Today

At Rughz, we believe handmade things are heart-made. Every carpet we create bears the imprint of our skilled artisans in and around Jaipur - their mastery, individuality, and unwavering dedication. These are not mass-produced objects; they are living expressions of craft, shaped with patience and intention.

We marry time-honoured weaving traditions with contemporary design sensibilities, ensuring that each Rughz carpet is as enduring as it is elegant. From the thoughtful selection of fibres to the nuanced play of colour, pattern, and texture, our designers and visionaries work hand-in-hand with artisans to create pieces that feel timeless yet perfectly attuned to modern homes.

Distinctive in character and rich in detail, every Rughz carpet is crafted to do more than complete a room; it is made to anchor your spaces with warmth, beauty, and a sense of belonging.

Why Are Handmade Carpets Ideal For Modern Indian Homes?

Indian homes today are changing. They are no longer just about function; they are expressions of who we are, blending tradition with modern living. Just like the way we experiment with food, fashion, or architecture, the way we design our interiors tells a story.

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The Soul Beneath Your Feet

Carpets are no longer just floor coverings; they’ve become anchors of comfort, culture, and individuality.

That’s why more and more families are choosing handmade carpets, which are timeless pieces that combine beauty with everyday purpose.

Here’s why they’re becoming the heart of modern Indian homes:

Aesthetic Anchors

A rug doesn’t just sit quietly on the floor; it shapes the mood of a room. A bold Persian-inspired design can add drama, while a soft wool flatweave instantly calms a contemporary space.

Cultural Pride

Handmade pieces carry the touch of Indian artistry. Unlike machine-made rugs, each one is unique, sustainable, and rooted in tradition, something Indian households deeply connect with.

Durability & Value

Handwoven carpets don’t just last but they get better with time. Many even turn into heirlooms, passed down across generations.

Versatility

From a cosy 2BHK apartment in the city to a luxury villa or even a hotel lobby, handmade rugs adapt beautifully across scales and styles.

Practical Comfort

Beyond aesthetics, they feel good to live with soft underfoot, insulating against the weather, and even reducing noise. Simply put, they make everyday living warmer and more inviting.

Rughz Carpet Collections

As more families embrace the warmth, individuality, and cultural pride of handmade carpets, choosing the right one becomes a deeply personal decision. Every home has its own personality, and the carpet you place at its heart should reflect that.

That’s why at Rughz India, we offer a thoughtfully curated range of handcrafted collections, each made to complement different spaces, moods, and ways of living. Whether you’re looking for something timeless and intricate or simple and practical for everyday life, there’s a Rughz carpet that’s just right for your home.

Hand-Knotted Carpets

The epitome of craftsmanship. Each knot is tied by skilled artisans, taking weeks or even months to complete. Perfect for living rooms, dining areas, or formal settings. And premium bedrooms & executive offices.

Why you’ll love them: Durability, intricate patterns, timeless value

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Hand-Tufted Carpets

Plush, stylish, and produced faster than knotted carpets. Ideal for bedrooms, lounges, or spaces where you want a cozy touch.

Why you’ll love them: Soft comfort, affordability, versatility

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Flatweaves & Dhurries

Lightweight, reversible, and low-maintenance. A smart choice for Indian households with high activity zones.

Why you’ll love them: Easy upkeep, casual elegance, everyday practicality

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Wool & Bamboo Silk

A mix of natural softness and sheen, lending a sophisticated edge.

Why you’ll love them: Works beautifully for modern apartments and formal spaces

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Jute & Natural Fiber

Sustainable, rustic, and naturally textured. Best for eco-conscious households or earthy Indian interiors.

Why you’ll love them: Naturally durable, budget-friendly (affordable/economical), and perfect for adding an organic warmth to your spaces

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Bespoke & Custom

Because no two homes are the same. From custom dimensions to curated textures and colors, we design carpets that match your unique vision.

Why you’ll love them: A carpet that’s truly yours — tailored in size, style, and story

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How to Choose the Right Rug for Every Room?

Every room has its own unique personality, and the right rug can bring it to life. From a quiet reading nook to the heart of your living room, from the cosy balcony space to your bustling dining corner, Rughz carpets are designed to make your spaces more you, grounding each space while adding layers of warmth, beauty, and personality. Every piece carries a story in its threads, weaving character and comfort into the everyday moments of your home.

Now the question is: How to Choose the Right Rug for Every Room?

Here’s a complete guide:

Living Room Rugs – The heart of your home

Rug choices: Hand-Knotted Carpets | Wool & Bamboo Silk Carpets

They are luxurious, durable, and visually striking — they set the tone for your entire home. A bold Persian-inspired design can add grandeur, while neutral-toned wool blends bring calm elegance.

For larger spaces, we recommend hand-knotted carpets, wool silk or wool bamboo silk carpets and even a large custom bamboo silk durrie would fit too.

For hotter climatic conditions, a bamboo silk durrie will be very soothing. It looks great and provides great comfort as well.

Rughz Pro Tip : Size matters, so make sure the carpet is large enough to anchor your seating arrangement. When it is a Bamboo silk carpet, never put a carpet under the sofa or any other furniture that comes with sharp or pointed heel support.

Dining

Rug choices: Flatweaves & Dhurries | Hand-Tufted Carpets

They are tough and durable enough for daily use, yet beautiful enough to impress guests. Flatweaves are low-pile and easy to clean, while tufted carpets add subtle softness underfoot.

Pick a hand knotted rug or carpet as they are easy to care for and durable. They are washable, wear and tear can be managed. Also, we customize the design as per the interiors.

Rughz Pro Tip : A handtufted carpet or dhurrie might not be the fit you need for your dining space. Choose patterns or darker tones to disguise occasional spills.

Bedroom Rugs – A haven of calm at day's end

Rug choices: Hand-Tufted Carpets | Wool & Bamboo Silk Carpets

Soft, plush rugs make the resting time a little warmer and cosier. They add comfort and luxury without overwhelming the space.

Bedrooms are your comfort spaces, they are meant to ease. At Rughz India, we recommend rugs with piles that provide cushioning to the feet and provide soft comfort. Our range of handtufted rugs and handknotted carpets is a perfect choice for bedroom rugs. Those who love to keep the interior high on aesthetic also prefer silk and bamboo silk rug collections.

Rughz Pro tip : Place a large carpet under the bed, or two runners on either side, for a soft landing.

Kids' Room Rugs – Where imagination runs wild

Rug choices: Flatweaves | Custom/Bespoke Carpets

Colourful, fun, and easy to maintain — perfect for active spaces where comfort meets creativity. Bespoke options can be shaped, sized, or patterned for your child's world.

Rughz Pro tip : Choose low-pile, washable options with anti-skid backing to keep little explorers safe during playtime.

Balcony / Outdoor Rugs – Your little escape for unhurried tea moments

Best choices: Jute & Natural Fiber Carpets

Rough, weather-resistant, and textured, they bring earthy warmth to your balconies, decks, or verandas while standing up to the elements.

PET YARN CUSTOM CARPETS - OUTDOOR RUGS FOR BALCONY

Rughz Pro Tip : Go for breathable, lightweight weaves that dry easily.

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Loved in Homes, Treasured by Generations

What our clients are saying

I have been associated with Rughz for many years now. My mother bought our first piece — and they’ve since become our go-to furnishing partners!

What began with a single carpet grew into runners, wall accents, and a few bespoke loops. That first carpet from their Azure Abstract and Boho Handmade Dhurrie collection is still loved and cared for by generations at our home.

Their wide range makes it clear they understand both variety and the need for unique designs for different spaces. Not just the product quality, we love them for the value they bring as design partners. From intricate designs to exceptional Rug Care, the team is always ready, approachable, and supportive.

I recommend them wholeheartedly — and wish them the best.

Manan ShettyArchitect, Chennai

Rughz has quietly become part of our family’s story.

When we moved into our new home, my parents chose a classic hand-knotted carpet for our living room, something timeless and heirloom-worthy. For our own bedroom, we picked a softer tufted design, and later added custom-made runners for the corridors and a playful bespoke rug for our daughter’s room.

What we love most is how personal everything feels. Each piece reflects us, our taste, our spaces, and still fits beautifully within our budget. It’s rare to find a brand that can do both, that is, create pieces that feel luxurious yet approachable, and last long enough to carry forward as part of our legacy.

Chetna Bhardwaj, Gurgaon

Frequently Asked Questions

How do I maintain my Rughz handmade carpet?
Vacuum your rug regularly, every two weeks, to prevent dust settling in the fibres. Make sure to rotate your rug at least once a year. This will ensure that your rug wears out evenly. If there is a spill, clean it immediately. And don’t forget to schedule professional cleaning once every 12–18 months.
Do you offer professional cleaning and repair services for handmade carpets?
Yes, we do. You can avail Rughz Care Services, where we provide expert cleaning, restoration, and repair to extend the life of your rugs or carpets.
How do I choose the right handmade carpet for my home?
Choosing the right carpet can be a tough call. But if you get in touch with us, our design consultants can guide you on this based on your space and preferences. You will get guidance right from selecting the right material and pile height to choosing colors that suit your interiors.
Can I customize a rug or carpet to match my space?
Absolutely. We specialize in bespoke rugs - from size and colors to patterns and materials. Our design team works with you to create a carpet unique to your vision.
Do you deliver across India?
Yes, we offer pan-India delivery with professional handling and delivery support, ensuring your rug reaches you safely and seamlessly.
Are Rughz carpets suitable for Indian households with kids or pets?
Yes. We offer durable, easy-to-clean options (like flatweaves and wool blends) that are practical for active homes, without compromising on style.
Are your carpets safe for homes with elderly family members?
Yes. We offer low-pile and non-slip backing options that reduce tripping hazards, adding both safety and comfort to family spaces.
Will a carpet work well in humid or coastal Indian climates?
Definitely. We offer natural fiber blends and moisture-resistant backings ideal for coastal or humid regions, ensuring longevity and easy maintenance.

About Rughz India

Rughz India is more than a carpet brand. It is a movement to bring premium, bespoke, handcrafted rugs into every Indian lifestyle segment. While we are deeply rooted in Jaipur’s heritage weaving traditions, our design philosophy is global, contemporary, and tailored for modern living.

Our USP: Bespoke handmade rugs for the art lovers. Our BeSpoke rugs blend tradition with modernity, created for Indian households, hospitality brands, real estate developers, and interior designers. 

When you choose Rughz India, you don’t just buy a carpet. You bring home artistry, craftsmanship, and Indian pride.

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